NielsenIQ
NielsenIQ provides access to multiple marketing datasets.
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all U.S. markets.
Consumer Panel Data track a panel of 40,000-6,000 U.S. households longitudinally. Panelists provide information about their households and their purchases, including what products they buy and when and where they make purchases.
Ad Intel Data cover advertising occurrences for a variety of media types across the U.S.
- Documentation
- Access Instructions
IU Bloomington tenured and tenure-track faculty, PhD students, and postdoctoral researchers are eligible to create an account. Request an account through the Kilts Center for Marketing at Chicago Booth. You may also email Craig Eich with "Nielsen" in the subject line to receive a single user registration code.
- Timeframe
- 2004- (Consumer Panel)
- 2006- (Retail Scanner)
- 2010- (Ad Intel)
- Keyword Subject
- Marketing
- Domain Subject
- File Format(s)
- Flat TSV
- Public Contact
- Craig Eich ( ceich@indiana.edu)
- Hosting Unit
- Campus
- Access Eligibility